It’s hot hot hot at the Page Pop word factory! Cooking up a Mexican storm in the middle of London, Cool Chile Co recently hit the Speciality Food Fair and wanted some tasty copy to bring their brand to life. Having never worked with a copywriter before, they commissioned Page Pop’s Virginia Rowe to work with them on this.
Developing a zippy tone of voice and capturing their spicy heritage, Virginia wrote their brand story, tortilla story and new product story for some super-cool boards they were having designed for the event. Oh yes, and she whipped up a little newsletter too which they popped into their new catalogue.
Fancy reading the Tortilla Story?