TONE OF VOICE & MESSAGING FOR CLIPPET

Want news on the fly? Check out Clippet. Created by and for the smart generation, this recently-launched news app distils, dissects and delivers a world of stories into 60 second audio bites.

Page Pop’s Virginia Rowe collaborated on the new brand with the charming chaps and chapesses over at creative consultancy Fivefootsix. Developing a punchy tone of voice, web copy, newsletters and ads, Virginia focused on creating memorable, energetic messaging. Lines such as:

‘Hear it. Know it. Share it. Clippet.’

Part of the project was to bring the bite-sized vibe of the product to life in an animated digi-board ad. You know, those backlit moving image ads you see in the tube and places? One of those.

Here’s a snapshot of stills…

Clippet_copywriting casestudy

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