It’s always a pleasure being part of a great idea right from the very beginning. So when Livo’s new natural energy drink launched recently, it felt good.

Working with the Livo team from concept right through to the launch of their zingy new energiser, I helped to construct a strategic and creative springboard for the new brand.

What did it involve? Brand creation, story and positioning, right through to brand manifesto, tone of voice, copywriting and design sourcing.

So if you’re ever in need of a 100% natural energy boost, look out for Livo.