Mmmm… what have we here? An array of HEAVER magazines, the stylish quarterly publication created by Page Pop.
London-based property company Heaver commissioned us to create a brand new local property and lifestyle magazine to attract new clients and build on their already well-respected reputation. The aim of the game was to celebrate the best of south-west London – restaurants, celebrities, style, property – and present it in an aspirational fashion with a quality to rival national glossies. One of our favourite jobs!
What did we do? The whole shebang from concept and positioning to full-glory glossy magazine.
Not ones to shy away from a big juicy project, Page Pop hand-picked London’s finest freelancers for the HEAVER magazine team, including designers, photographers and illustrators. We commissioned local comedian Arthur Smith to write a quarterly column, philosopher Julian Baggini to ponder life’s bizarre and mysterious quandaries and Gordon Ramsay to share recipes. We also interviewed a host of local celebrities including fashion designer Orla Keily.
Our bespoke service covered creative strategy, editorial content, photography, illustration, project management, copy editing, proofing and print management.