MAGAZINE CONCEPT & CREATION FOR HEAVER

Mmmm… what have we here? An array of HEAVER magazines, the stylish quarterly publication created by Page Pop.

London-based property company Heaver commissioned us to create a brand new local property and lifestyle magazine to attract new clients and build on their already well-respected reputation. The aim of the game was to celebrate the best of south-west London – restaurants, celebrities, style, property – and present it in an aspirational fashion with a quality to rival national glossies. One of our favourite jobs!

What did we do? The whole shebang from concept and positioning to full-glory glossy magazine.

Not ones to shy away from a big juicy project, Page Pop hand-picked London’s finest freelancers for the HEAVER magazine team, including designers, photographers and illustrators. We commissioned local comedian Arthur Smith to write a quarterly column, philosopher Julian Baggini to ponder life’s bizarre and mysterious quandaries and Gordon Ramsay to share recipes. We also interviewed a host of local celebrities including fashion designer Orla Keily.

Our bespoke service covered creative strategy, editorial content, photography, illustration, project management, copy editing, proofing and print management.

Phew.

heaver graphic welcome page

 

Heaver secret london

 

Heaver interiors hot list

 

Heaver blooming marvellous

 

Heaver thrifty gourmet

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