Working with the Livo team from concept right through to the launch of their zingy new energiser, I helped to construct a strategic and creative springboard for the new brand.

What did it involve? Brand creation, story and positioning, right through to brand manifesto, tone of voice, copywriting and design sourcing.

So if you’re ever in need of a 100% natural energy boost, look out for Livo.

London-based property company Heaver commissioned me to create a brand new local property and lifestyle magazine to attract new clients and build on their already well-respected reputation. The aim of the game was to celebrate the best of south-west London – restaurants, celebrities, style, property – and present it in an aspirational fashion with a quality to rival national glossies.

What did we do? The whole shebang from concept and positioning to full-glory glossy magazine.

Not one to shy away from a big juicy project, I hand-picked London’s finest freelancers for the HEAVER magazine team, including designers, photographers and illustrators. I commissioned local comedian Arthur Smith to write a quarterly column, philosopher Julian Baggini to ponder life’s bizarre and mysterious quandaries and Gordon Ramsay to share recipes. I also interviewed a host of local celebrities including fashion designer Orla Keily.

My bespoke service covered creative strategy, editorial content, photography, illustration, project management, copy editing, proofing and print management…

Developing a zippy tone of voice and capturing their spicy heritage, I wrote their brand story, tortilla story and new product story for some super-cool boards they were having designed for the event. Oh, and I whipped up a little newsletter too which they popped into their new catalogue.

Fancy reading the Tortilla Story?

I created the brand name, cultivated a unique verbal identity, a suitably fantastical brand story and gave each of the artefacts a bonkers tone of voice.

Curious? Check it out: KingdomOfRazz.com

Welcome to Kingdom of Razz. Not just a gallery of arty artefacts but a place. A surreal parallel universe, where heady high jinks reign supreme in the fantastical lands of your mind.
It’s shiny and razzy, it’s weird and woozy. It’s where camp queens steal the show whilst the shrunken-heads of the royal forest weave spells of voodoo and mischief.
Come and visit us, we won’t tell you where. There is no address, you’ll get here by magic. Just close your eyes… and… oh hello! You’ve arrived.
Peruse and shop, marvel and enjoy.
From Razz with love.

“Best buddies, sitting together, stark naked, loving it. Some say we’re away with the fairies. We say yeah, fairies are cool.
We’re a pair of mid-century brass frog shelf-sitters. Fancy hanging out in the buff with us?”

Rapturous cheering, clapping and various types of hopping, skipping and jumping for joy filled the studio when I heard that the eco-style blog I created, wrote and published won a Green award.

Launched back in 2006, the pioneering online magazine celebrating all things cool, ethical and sustainable, received much acclaim and media love across the globe. Featured in Vogue, Elle, The Times, The Guardian, Time Out, Marie Claire, Chris Evans’ Radio 2 show and various other TV programmes and books.

Now defunct and looking positively vintage, I keep it live for prosperity. And why not? It’s where my glorious writing adventure all began…