Over two years, I created brand messaging, tube ads, app copy, culture books, brochures and editorial-style emails, whilst also developing the verbal identity to flex across three audiences: internal, partners and customers.

What was on the hit list? You name it… website, print, ads, POS and packaging. I worked alongside creative consultancy Calling Brands to create all the lingo from the big stuff to the really little stuff.

“A new sonic dimension of mind-blowing, spine-tingling, fully-immersive music. A little bit of old-school magic. A whole lot of tech innovation.”

Working with the Livo team from concept right through to the launch of their zingy new energiser, I helped to construct a strategic and creative springboard for the new brand.

What did it involve? Brand creation, story and positioning, right through to brand manifesto, tone of voice, copywriting and design sourcing.

So if you’re ever in need of a 100% natural energy boost, look out for Livo.

I collaborated with creative agency Heavenly to create all the content for this multi-page print project…

Always up for an off-piste project, I did a little jump for joy when creative consultancy Fivefootsix commissioned me to write the poems for their client XYZ.

Riding the ever-popular spin cycle trend, XYZ launched in Hong Kong with its own unique take on what a gym should be. A hidden cave in a bustling city, a secret space in which to re-set your compass and ride into a super-human trance.

XYZ’s reason for being? To take you on a full-on, muscle-powered metaphysical journey – with cool beats and sexy design to boot.

The three poems Solo, Crew & Mafia capture and bring to life the transcendent energy of the XYZ ride, whether pedalling solo or in a gang.

Curious? Have a peek…

XYZ CREW
Spin the future.
Create it. Own it.
As rivals of the ride
we transcend the impossible.
Minds set. Bodies sweat.
Rhythmic beats, a rally cry
as we hunt the target
and crown our glory.
This is it.
Our Crew. Our joyride.
We dream awake.
We make it happen.

To go with their new branding and website they wanted a short animated film to let kids and young adults know what they’re all about.

Working with the lovely guys over at creative consultancy Calling Brands, I was commissioned to write the 5 minute script.

It was a joy to work on. Even though they did make make me read the script out loud – in my best youthy voice – to the CEO and Marketing Director of Plotr. They liked it so much they made me read it twice. Which made me pleased. And a little bit embarrassed.

Check it out…

Developing a zippy tone of voice and capturing their spicy heritage, I wrote their brand story, tortilla story and new product story for some super-cool boards they were having designed for the event. Oh, and I whipped up a little newsletter too which they popped into their new catalogue.

Fancy reading the Tortilla Story?

I collaborated on the new brand with the charming chaps and chapesses over at creative consultancy Fivefootsix. Developing a punchy tone of voice, web copy, newsletters and ads, my focus was on creating memorable, energetic messaging. Lines such as:

‘Hear it. Know it. Share it. Clippet.’

Part of the project was to bring the bite-sized vibe of the product to life in an animated digi-board ad. You know, those backlit moving image ads you see in the tube and places? One of those.

Here’s a snapshot of stills…

Pop Pop created a slightly bonkers tone of voice for the brand. And also a tone of voice for each of the artefacts.

Curious? Check it out: KingdomOfRazz.com

“Best buddies, sitting together, stark naked, loving it. Some say we’re away with the fairies. We say yeah, fairies are cool.

We’re a pair of mid-century brass frog shelf-sitters. Fancy hanging out in the buff with us?”

“My twin bro’s a hologram, a proper deviant, tells the filthiest jokes. Cracks me up. Made me laugh so hard my eye popped out!

Me? I came out of Clown Town more mellow, you know? I like wearing pastels, juggling soft bouncy balls and making really good hallucinogenic lavender-star ice cream. You want some?”