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	<title>PAGE POP Creative Copywriting &#38; Brand Storytelling &#187; EDITORIAL</title>
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	<link>https://www.pagepop.co.uk</link>
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		<title>LAUNCH ISSUE OF BENUGO&#8217;S ESPRESS MAGAZINE</title>
		<link>https://www.pagepop.co.uk/launch-issue-of-benugos-espress-magazine/</link>
		<comments>https://www.pagepop.co.uk/launch-issue-of-benugos-espress-magazine/#comments</comments>
		<pubDate>Wed, 20 Jan 2016 11:07:43 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=435</guid>
		<description><![CDATA[Introducing Espress, a new magazine with an appetite for culture. A total joy working with the guys at ico on the first, second and third edition of this branded editorial project for Benugo. Food, drink, the arts and more&#8230; Pick up your copy from Benugo, The Tate, the V&#38;A and other affiliated cultural institutions. Here&#8217;s&#160;<a href="https://www.pagepop.co.uk/launch-issue-of-benugos-espress-magazine/" class="read-more">Continue Reading</a>]]></description>
				<content:encoded><![CDATA[<p>Introducing Espress, a new magazine with an appetite for culture.</p>
<p>A total joy working with the guys at ico on the first, second and third edition of this branded editorial project for Benugo. Food, drink, the arts and more&#8230;</p>
<p>Pick up your copy from Benugo, The Tate, the V&amp;A and other affiliated cultural institutions.</p>
<p>Here&#8217;s to issue number four!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>MAGAZINE CONCEPT &amp; CREATION FOR HEAVER</title>
		<link>https://www.pagepop.co.uk/magazine-concept-content-creation-for-heaver/</link>
		<comments>https://www.pagepop.co.uk/magazine-concept-content-creation-for-heaver/#comments</comments>
		<pubDate>Thu, 24 Sep 2015 14:34:29 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[BRAND]]></category>
		<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=73</guid>
		<description><![CDATA[HEAVER magazines is the stylish quarterly publication which I created and headed up as Editor. London-based property company Heaver commissioned me to create a brand new local property and lifestyle magazine to attract new clients and build on their already well-respected reputation. The aim of the game was to celebrate the best of south-west London&#160;<a href="https://www.pagepop.co.uk/magazine-concept-content-creation-for-heaver/" class="read-more">Continue Reading</a>]]></description>
				<content:encoded><![CDATA[<p>HEAVER magazines is the stylish quarterly publication which I created and headed up as Editor.</p>
<p>London-based property company Heaver commissioned me to create a brand new local property and lifestyle magazine to attract new clients and build on their already well-respected reputation. The aim of the game was to celebrate the best of south-west London &#8211; restaurants, celebrities, style, property &#8211; and present it in an aspirational fashion with a quality to rival national glossies.</p>
<p>What did we do? The whole shebang from concept and positioning to full-glory glossy magazine.</p>
<p>Not one to shy away from a big juicy project, I hand-picked London’s finest freelancers for the HEAVER magazine team, including designers, photographers and illustrators. I commissioned local comedian Arthur Smith to write a quarterly column, philosopher Julian Baggini to ponder life’s bizarre and mysterious quandaries and Gordon Ramsay to share recipes. I also interviewed a host of local celebrities including fashion designer Orla Keily.</p>
<p>My bespoke service covered creative strategy, editorial content, photography, illustration, project management, copy editing, proofing and print management&#8230;</p>
<p>&nbsp;</p>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/heaver-graphic-welcome-page.jpeg"><img class="aligncenter size-full wp-image-232" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/heaver-graphic-welcome-page.jpeg" alt="heaver graphic welcome page" width="1384" height="1384" /></a></p>
<p>&nbsp;</p>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Heaver-secret-london.jpeg"><img class="aligncenter size-full wp-image-234" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Heaver-secret-london.jpeg" alt="Heaver secret london" width="1396" height="1396" /></a></p>
<p>&nbsp;</p>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Heaver-interiors-hot-list.jpeg"><img class="aligncenter size-full wp-image-233" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Heaver-interiors-hot-list.jpeg" alt="Heaver interiors hot list" width="1428" height="1428" /></a></p>
<p>&nbsp;</p>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Heaver-blooming-marvellous.jpeg"><img class="aligncenter size-full wp-image-235" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Heaver-blooming-marvellous.jpeg" alt="Heaver blooming marvellous" width="1348" height="1348" /></a></p>
<p>&nbsp;</p>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Heaver-thrifty-gourmet.jpeg"><img class="aligncenter size-full wp-image-236" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Heaver-thrifty-gourmet.jpeg" alt="Heaver thrifty gourmet" width="1348" height="1348" /></a></p>
]]></content:encoded>
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		<title>EDITORIAL FEATURE: PLASTIC FANTASTIC</title>
		<link>https://www.pagepop.co.uk/editorial-feature-plastic-fantastic/</link>
		<comments>https://www.pagepop.co.uk/editorial-feature-plastic-fantastic/#comments</comments>
		<pubDate>Wed, 22 Jul 2015 13:46:17 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=387</guid>
		<description><![CDATA[Hot off the press! My latest feature for Taste is out now&#8230; A publication dedicated to the pleasure and business of food, this issue sees me waxing lyrical about the thrills and frills of culinary theatrics. Fancy a read? Pick up your copy for free at Foyles or Benugo&#8217;s&#8230;]]></description>
				<content:encoded><![CDATA[<p>Hot off the press! My latest feature for Taste is out now&#8230;</p>
<p>A publication dedicated to the pleasure and business of food, this issue sees me waxing lyrical about the thrills and frills of culinary theatrics.</p>
<p>Fancy a read? Pick up your copy for free at Foyles or Benugo&#8217;s&#8230;</p>
]]></content:encoded>
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		<title>EDITORIAL PROJECT FOR LUXURY DEVELOPMENT</title>
		<link>https://www.pagepop.co.uk/editorial-project-for-luxury-development/</link>
		<comments>https://www.pagepop.co.uk/editorial-project-for-luxury-development/#comments</comments>
		<pubDate>Sun, 03 May 2015 17:39:04 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[COPYWRITING]]></category>
		<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=478</guid>
		<description><![CDATA[Branded communications in the style of a super-luxe newspaper? This was the order of the day for a huge, high-end property development in London&#8217;s West End. I collaborated with creative agency Heavenly to create all the content for this multi-page print project&#8230; &#160;]]></description>
				<content:encoded><![CDATA[<p>Branded communications in the style of a super-luxe newspaper? This was the order of the day for a huge, high-end property development in London&#8217;s West End.</p>
<p>I collaborated with creative agency Heavenly to create all the content for this multi-page print project&#8230;</p>
<p>&nbsp;</p>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2017/08/The-Informer-internal-page.jpg"><img class="aligncenter size-full wp-image-480" src="http://www.pagepop.co.uk/wp-content/uploads/2017/08/The-Informer-internal-page.jpg" alt="Page Pop editorial project" width="600" height="800" /></a></p>
]]></content:encoded>
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		<title>DIGITAL MAGAZINE CREATION: WOO WOO EXPRESS</title>
		<link>https://www.pagepop.co.uk/magazine-creation-woowooexpress-com/</link>
		<comments>https://www.pagepop.co.uk/magazine-creation-woowooexpress-com/#comments</comments>
		<pubDate>Thu, 22 Jan 2015 17:35:48 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=119</guid>
		<description><![CDATA[Roll up, roll up! Woo Woo Express has just gone live… Concocted and written by me, Woo Woo Express is the brand-spanking new creative culture mash-up mag. A cosmic compendium of magical off-piste thinkers, outlandish creative wonderfolk and conjurers of utopian dreams. Horray for the ones with the ‘crazy woo woo’! Click the magic link:&#160;<a href="https://www.pagepop.co.uk/magazine-creation-woowooexpress-com/" class="read-more">Continue Reading</a>]]></description>
				<content:encoded><![CDATA[<p>Roll up, roll up! Woo Woo Express has just gone live…</p>
<p>Concocted and written by me, Woo Woo Express is the brand-spanking new creative culture mash-up mag. A cosmic compendium of magical off-piste thinkers, outlandish creative wonderfolk and conjurers of utopian dreams. Horray for the ones with the ‘crazy woo woo’!</p>
<p>Click the magic link: <a title="Woo Woo Express, The Cosmic Creative Mash-up Mag" href="http://www.woowooexpress.com" target="_blank">WooWooExpress.com </a></p>
<blockquote><p>Teleporting through lands lit by myriad ideas shining like giant disco-balls, Woo Woo is a celebration of outlandish expression and colourful characters&#8230; Of cultivated wonderworlds and universes within universes; of pootling around imaginations and dancing through unchartered territories to the beat of your own drum; of ancient cultish rituals and the magic of altered states; of peeling back the layers of a Russian doll&#8217;s existence and discovering technicolour dreamworlds.<br />
Come, marvel at the utopias of the mind as they manifest future legends and artefacts of psychedelic glory&#8230;</p></blockquote>
]]></content:encoded>
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		<title>WE WON AN AWARD!</title>
		<link>https://www.pagepop.co.uk/we-won-an-award/</link>
		<comments>https://www.pagepop.co.uk/we-won-an-award/#comments</comments>
		<pubDate>Wed, 21 Jan 2015 13:38:40 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[BRAND]]></category>
		<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=78</guid>
		<description><![CDATA[And the award goes to…drum roll…StyleWillSaveUs.com! Rapturous cheering, clapping and various types of hopping, skipping and jumping for joy filled the studio when I heard that the eco-style blog I created, wrote and published won a Green award. Launched back in 2006, the pioneering online magazine celebrating all things cool, ethical and sustainable, received much&#160;<a href="https://www.pagepop.co.uk/we-won-an-award/" class="read-more">Continue Reading</a>]]></description>
				<content:encoded><![CDATA[<p>And the award goes to…drum roll…StyleWillSaveUs.com!</p>
<p>Rapturous cheering, clapping and various types of hopping, skipping and jumping for joy filled the studio when I heard that the eco-style blog I created, wrote and published won a Green award.</p>
<p>Launched back in 2006, the pioneering online magazine celebrating all things cool, ethical and sustainable, received much acclaim and media love across the globe. Featured in Vogue, Elle, The Times, The Guardian, Time Out, Marie Claire, Chris Evans’ Radio 2 show and various other TV programmes and books.</p>
<p>Now defunct and looking positively vintage, I keep it live for prosperity. And why not? It&#8217;s where my glorious writing adventure all began&#8230;</p>
]]></content:encoded>
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		<title>MAGAZINE FEATURE: TURKISH DELIGHT</title>
		<link>https://www.pagepop.co.uk/magazine-feature-turkish-delight/</link>
		<comments>https://www.pagepop.co.uk/magazine-feature-turkish-delight/#comments</comments>
		<pubDate>Wed, 14 Jan 2015 09:24:44 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=313</guid>
		<description><![CDATA[From luxe hotels and glam nightlife to magnificent mosques and opulent palaces, Virginia Rowe falls under the exotic spell of Istanbul&#8230; &#8230;Nestled in my own private poolside cabana, a handsome member of staff even offered to give my sunglasses a polish. Now, there&#8217;s nothing quite like a clean lens to enhance the fine art of&#160;<a href="https://www.pagepop.co.uk/magazine-feature-turkish-delight/" class="read-more">Continue Reading</a>]]></description>
				<content:encoded><![CDATA[<p>From luxe hotels and glam nightlife to magnificent mosques and opulent palaces, Virginia Rowe falls under the exotic spell of Istanbul&#8230;</p>
<blockquote><p>&#8230;Nestled in my own private poolside cabana, a handsome member of staff even offered to give my sunglasses a polish. Now, there&#8217;s nothing quite like a clean lens to enhance the fine art of people-watching&#8230;.</p></blockquote>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Turkish-Delight_page-2.jpg"><img class="aligncenter size-full wp-image-319" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Turkish-Delight_page-2.jpg" alt="Turkish-Delight_page-2" width="600" height="420" /></a></p>
<blockquote><p>&#8230;Ushered in by the friendly porter past neat black window canopies, I had arrived at Witt Suites. It&#8217;s no surprise that this modern-retro haven is a hot favourite with visiting fashionistas and artists. With interiors created by Istanbul design darlings Autoban, every one of the super-smooth suites comes complete with a well-stocked marble kitchenette, slick techno-gadgetry and a bevy of their distinct and much-lauded furnishings, not to mention enough space to swing more than a few cool cats&#8230;</p></blockquote>
]]></content:encoded>
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		<title>MAGAZINE FEATURE: BLOOMING MARVELLOUS</title>
		<link>https://www.pagepop.co.uk/magazine-feature-blooming-marvellous/</link>
		<comments>https://www.pagepop.co.uk/magazine-feature-blooming-marvellous/#comments</comments>
		<pubDate>Tue, 13 Jan 2015 16:42:52 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=364</guid>
		<description><![CDATA[Virginia Rowe retreats to Cotswolds hideaway Barnsley House and discovers a fresh new look&#8230; &#8230;Harnessing the natural beauty of Verey&#8217;s acclaimed gardens, the interiors of the Grade II listed house are now infused with elegantly quirky nods to the great outdoors. A huge twiggy chandelier presides over the spa stairwell, whilst specially created Louvred wood&#160;<a href="https://www.pagepop.co.uk/magazine-feature-blooming-marvellous/" class="read-more">Continue Reading</a>]]></description>
				<content:encoded><![CDATA[<p>Virginia Rowe retreats to Cotswolds hideaway Barnsley House and discovers a fresh new look&#8230;</p>
<blockquote><p>&#8230;Harnessing the natural beauty of Verey&#8217;s acclaimed gardens, the interiors of the Grade II listed house are now infused with elegantly quirky nods to the great outdoors. A huge twiggy chandelier presides over the spa stairwell, whilst specially created Louvred wood &#8216;beehive&#8217; cabinets in the bedrooms house the gentle hum of DVD players and refrigerated mini bars&#8230;</p></blockquote>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/03/Blooming-Marvellous_Hotel-R.jpg"><img class="aligncenter size-full wp-image-365" src="http://www.pagepop.co.uk/wp-content/uploads/2015/03/Blooming-Marvellous_Hotel-R.jpg" alt="Blooming-Marvellous_Hotel-R" width="600" height="420" /></a></p>
<blockquote><p>&#8230;But not to be outdone by its spanking-new decor is the solid service, which was instantly highlighted upon arrival with the appearance of Michele Mella, the charming Italian manager. In the midst of orchestrating a 30th birthday picnic beneath the shade of a tree, this &#8216;host with the most&#8217; was taking full enjoyment in his to-ing and fro-ing, ensuring that all was well in the world of Barnsley House. Whilst we indulged in freshly-made scones on the terrace overlooking the perfectly manicured formal gardens, Michele occassionally stopped for a friendly chat, even extending his hospitality to guests&#8217; little ones, who were treated like mini VIPs. It is such omnipresent warmth that sets this place apart. In fact, I would go so far as to say that every hotel needs a Michele! &#8230;</p></blockquote>
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		<title>MAGAZINE FEATURE: CAPITAL OF COOL</title>
		<link>https://www.pagepop.co.uk/magazine-feature-capital-of-cool/</link>
		<comments>https://www.pagepop.co.uk/magazine-feature-capital-of-cool/#comments</comments>
		<pubDate>Tue, 13 Jan 2015 12:49:59 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=324</guid>
		<description><![CDATA[From Soho House to art house, culture vulture Virginia Rowe checks out Berlin and falls for a city that&#8217;s so hip it hurts&#8230; &#8230;I love London, I do, really. Thirty-four happy years together. But lately, my eye has wandered. Don’t judge me. I tried, honest. But since Berlin, I fear my love affair with London&#160;<a href="https://www.pagepop.co.uk/magazine-feature-capital-of-cool/" class="read-more">Continue Reading</a>]]></description>
				<content:encoded><![CDATA[<p>From Soho House to art house, culture vulture Virginia Rowe checks out Berlin and falls for a city that&#8217;s so hip it hurts&#8230;</p>
<blockquote><p>&#8230;I love London, I do, really. Thirty-four happy years together. But lately, my eye has wandered. Don’t judge me. I tried, honest. But since Berlin, I fear my love affair with London may be over. One mind-blowing weekend together last month and I have thought of little else.<br />
When no-one is looking I even find myself searching for loft apartments on the internet so that we can be re-united.<br />
Could I really be thinking of leaving my beloved London for another city? Oh mein lieblings! Could I? Would I? &#8230;</p></blockquote>
]]></content:encoded>
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		<title>A PEEK INSIDE HEAVER MAGAZINE</title>
		<link>https://www.pagepop.co.uk/a-peek-inside-heaver-magazine/</link>
		<comments>https://www.pagepop.co.uk/a-peek-inside-heaver-magazine/#comments</comments>
		<pubDate>Tue, 13 Jan 2015 11:10:36 +0000</pubDate>
		<dc:creator><![CDATA[Page Pop]]></dc:creator>
				<category><![CDATA[EDITORIAL]]></category>

		<guid isPermaLink="false">http://www.pagepop.co.uk/?p=101</guid>
		<description><![CDATA[Words, photography, design, production… I loved creating this stylish property and lifestyle magazine for London-based property client Heaver. Every quarter, a fresh new issue to sink my teeth into. Nothing more joyous than being knee-deep in a world of editorial plans, photo shoots, food features, hotel reviews, celebrity interviews and words, wonderful words. Apart from&#160;<a href="https://www.pagepop.co.uk/a-peek-inside-heaver-magazine/" class="read-more">Continue Reading</a>]]></description>
				<content:encoded><![CDATA[<p>Words, photography, design, production… I loved creating this stylish property and lifestyle magazine for London-based property client Heaver.</p>
<p>Every quarter, a fresh new issue to sink my teeth into. Nothing more joyous than being knee-deep in a world of editorial plans, photo shoots, food features, hotel reviews, celebrity interviews and words, wonderful words. Apart from seeing the final magazine in its finished glory, of course&#8230;</p>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Style-Council-1.jpg"><img class="aligncenter size-full wp-image-336" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Style-Council-1.jpg" alt="Style-Council-1" width="600" height="425" /></a></p>
<blockquote><p>Need a helping hand in the style stakes this Autumn? Julia Rebaudo peruses her new season lust-list whilst Sam Finch talks pants.</p></blockquote>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Truly-Gifted-1.jpg"><img class="aligncenter size-full wp-image-329" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/Truly-Gifted-1.jpg" alt="Truly-Gifted-1" width="600" height="425" /></a></p>
<blockquote><p>From snazzy tools and designer incense, to ritzy wrist candy and groovy robot lampls, we&#8217;ve got Christmas all wrapped up.</p></blockquote>
<p><a href="http://www.pagepop.co.uk/wp-content/uploads/2015/01/A-Stitch-In-Time.jpg"><img class="aligncenter size-full wp-image-330" src="http://www.pagepop.co.uk/wp-content/uploads/2015/01/A-Stitch-In-Time.jpg" alt="A-Stitch-In-Time" width="600" height="425" /></a></p>
<blockquote><p>Crazy patterns, tattoos, typography and exquisite embroidery combine with social enterprise. Fine Cell Work covers cushions in meaning.</p></blockquote>
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