Over two years, I created brand messaging, tube ads, app copy, culture books, brochures and editorial-style emails, whilst also developing the verbal identity to flex across three audiences: internal, partners and customers.

What was on the hit list? You name it… website, print, ads, POS and packaging. I worked alongside creative consultancy Calling Brands to create all the lingo from the big stuff to the really little stuff.

“A new sonic dimension of mind-blowing, spine-tingling, fully-immersive music. A little bit of old-school magic. A whole lot of tech innovation.”

A total joy working with the guys at ico on the first, second and third edition of this branded editorial project for Benugo. Food, drink, the arts and more…

Pick up your copy from Benugo, The Tate, the V&A and other affiliated cultural institutions.

Here’s to issue number four!

Working with the Livo team from concept right through to the launch of their zingy new energiser, I helped to construct a strategic and creative springboard for the new brand.

What did it involve? Brand creation, story and positioning, right through to brand manifesto, tone of voice, copywriting and design sourcing.

So if you’re ever in need of a 100% natural energy boost, look out for Livo.

London-based property company Heaver commissioned me to create a brand new local property and lifestyle magazine to attract new clients and build on their already well-respected reputation. The aim of the game was to celebrate the best of south-west London – restaurants, celebrities, style, property – and present it in an aspirational fashion with a quality to rival national glossies.

What did we do? The whole shebang from concept and positioning to full-glory glossy magazine.

Not one to shy away from a big juicy project, I hand-picked London’s finest freelancers for the HEAVER magazine team, including designers, photographers and illustrators. I commissioned local comedian Arthur Smith to write a quarterly column, philosopher Julian Baggini to ponder life’s bizarre and mysterious quandaries and Gordon Ramsay to share recipes. I also interviewed a host of local celebrities including fashion designer Orla Keily.

My bespoke service covered creative strategy, editorial content, photography, illustration, project management, copy editing, proofing and print management…

A publication dedicated to the pleasure and business of food, this issue sees me waxing lyrical about the thrills and frills of culinary theatrics.

Fancy a read? Pick up your copy for free at Foyles or Benugo’s…

I collaborated with creative agency Heavenly to create all the content for this multi-page print project…

Always up for an off-piste project, I did a little jump for joy when creative consultancy Fivefootsix commissioned me to write the poems for their client XYZ.

Riding the ever-popular spin cycle trend, XYZ launched in Hong Kong with its own unique take on what a gym should be. A hidden cave in a bustling city, a secret space in which to re-set your compass and ride into a super-human trance.

XYZ’s reason for being? To take you on a full-on, muscle-powered metaphysical journey – with cool beats and sexy design to boot.

The three poems Solo, Crew & Mafia capture and bring to life the transcendent energy of the XYZ ride, whether pedalling solo or in a gang.

Curious? Have a peek…

XYZ CREW
Spin the future.
Create it. Own it.
As rivals of the ride
we transcend the impossible.
Minds set. Bodies sweat.
Rhythmic beats, a rally cry
as we hunt the target
and crown our glory.
This is it.
Our Crew. Our joyride.
We dream awake.
We make it happen.

To go with their new branding and website they wanted a short animated film to let kids and young adults know what they’re all about.

Working with the lovely guys over at creative consultancy Calling Brands, I was commissioned to write the 5 minute script.

It was a joy to work on. Even though they did make make me read the script out loud – in my best youthy voice – to the CEO and Marketing Director of Plotr. They liked it so much they made me read it twice. Which made me pleased. And a little bit embarrassed.

Check it out…