PAGE POP Creative Copywriting & Brand Storytelling

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  • COPYWRITING FOR TREATWELL

    COPYWRITING, Uncategorized Permalink
    Treatwell tub ad_Copywriter Virginia Rowe_Page Pop

    Treatwell is growing. Fast. Europe's biggest beauty booking platform approached me to collaborate on all things comms, as they rapidly journey towards world domination! Over two years, I created brand messaging, tube ads, app copy, culture books, brochures and editorial-style emails, whilst also developing the ...

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  • COPYWRITING FOR BEN & JERRY’S ICE-CREAM

    COPYWRITING Permalink
    Ben & Jerry's ad copywriting Virginia Rowe

    My wordy adventures in the land of Ben & Jerry's saw me collaborate with the guys at Fivefootsize on a range of pun-tastic projects: we created ads for new ice-cream flavours, put our heads together on naming projects and woo-ed the press with a ...

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  • TONE OF VOICE & COPYWRITING FOR SPACED360

    COPYWRITING Permalink
    Spaced 360 speaker, brand copywriting by Virginia Rowe

    I was commissioned to create the tone of voice and copy for super-cool new speaker brand Spaced360. What was on the hit list? You name it… website, print, ads, POS and packaging. I worked alongside creative consultancy Calling Brands to create all the lingo from ...

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  • BRAND POSITIONING, NARRATIVE & VERBAL IDENTITY FOR LIVO

    BRAND, COPYWRITING Permalink
    Livo Natural Energy Drink. Branding by Page Pop. London creative studio founded by Virginia Rowe.

    It's always a pleasure being part of a great idea right from the very beginning. So when Livo's new natural energy drink launched recently, it felt good. Working with the Livo team from concept right through to the launch of their zingy new energiser, I ...

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  • EDITORIAL PROJECT FOR LUXURY DEVELOPMENT

    COPYWRITING, EDITORIAL Permalink
    Page Pop editorial project

    Branded communications in the style of a super-luxe newspaper? This was the order of the day for a huge, high-end property development in London's West End. I collaborated with creative agency Heavenly to create all the content for this multi-page print project...  

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  • BRAND POEMS FOR XYZ SPIN GYM

    COPYWRITING Permalink
    XYZ Spin Gym Hong Kong

    It's not every day I'm asked to dive into a gym's soul and emerge with three mystical brand poems. But asked I was. Always up for an off-piste project, I did a little jump for joy when creative consultancy Fivefootsix commissioned me to write the ...

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  • FILM SCRIPT FOR PLOTR ANIMATION

    COPYWRITING Permalink
    Plotr brand film script by Virginia Rowe

    Plotr is a fresh new charity offering youth careers advice. It's pretty cool. A million miles away from the careers 'advice' I got at school. To go with their new branding and website they wanted a short animated film to let kids and young adults ...

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  • BRAND STORY, PRODUCT STORY & NEWSLETTER FOR COOL CHILE CO

    BRAND, COPYWRITING Permalink
    Cool Chile Co brand copywriter Virginia Rowe, Page Pop, London

    It’s hot hot hot at the Page Pop word factory! Cooking up a Mexican storm in the middle of London, Cool Chile Co recently hit the Speciality Food Fair and wanted some tasty copy to bring their brand to life. Having never worked with ...

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  • TONE OF VOICE & MESSAGING FOR CLIPPET

    COPYWRITING Permalink
    Clippet Logo

    Want news on the fly? Check out Clippet. Created by and for the smart generation, this recently-launched news app distils, dissects and delivers a world of stories into 60 second audio bites. I collaborated on the new brand with the charming chaps and chapesses over ...

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  • TONE OF VOICE & COPYWRITING FOR KINGDOM OF RAZZ

    COPYWRITING Permalink
    Kingdom-of-Razz-homepage

    An almighty departure from reality, newly-launched Kingdom of Razz is a shiny new concept store with a distinctly surreal flavour. All items for sale are ‘living’ artefacts from a wild and woozy parallel universe. Pop Pop created a slightly bonkers tone of voice for the ...

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